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| Topic: |
Science
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| Number of pages / Number of words: |
16 / 4299 |
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He remarks ‘It is a good story, though. It has the romance of rags to riches, the idealism of boyhood friends, and the schmaltzy solidarity of the Jewish family (1970: 75). The ‘good story’ I explore briefly in this paper, is more widely created and variously ‘owned’ by stakeholders.
My interest in ‘story’ arose from trying to understand M&S’s dramatic change in fortunes in the space of just a couple of years...
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The ‘good story’ I explore briefly in this paper, is more widely created and variously ‘owned’ by stakeholders.
My interest in ‘story’ arose from trying to understand M&S’s dramatic change in fortunes in the space of just a couple of years.
As a much-admired company, its success in post-Second World War Britain culminated in 1997 when it was lauded in the press as ‘…the Manchester Utd of British Business’ (Guardian 18...
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