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Strategy for the Aquatred launch
? Target Market Strategy: Goodyear should target value-oriented and quality buyers (Multi market strategy) for the Aquatred tire. Exhibit 7 shows that in these two segments Michelin is stronger than Goodyear and we can also see from Exhibit 8 that 44% of Michelin customers are loyal to their brand, which is the highest...
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Strategy for the Aquatred launch
? Target Market Strategy: Goodyear should target value-oriented and quality buyers (Multi market strategy) for the Aquatred tire. Exhibit 7 shows that in these two segments Michelin is stronger than Goodyear and we can also see from Exhibit 8 that 44% of Michelin customers are loyal to their brand, which is the highest...
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