Buy custom The Role of Cognitive Dissonance in Decision Making
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| Topic: |
Psychology
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| Number of pages / Number of words: |
9 / 2263 |
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This phenomenon was termed cognitive dissonance--a result of effort justification. In short, cognitive dissonance is a negative emotion that results when a person's behavior conflicts with their attitudes.
Cognitive dissonance as a cause of common errors in human thinking
It may be reasonable to attribute many errors in human thinking to cognitive dissonance...
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I will discuss, in purely theoretical terms, three common errors in decision making that can be directly or indirectly caused by cognitive dissonance. First, the representativeness heuristic is defined as the error in which people conjure up generalizations about a population or about the outcome of a scenario based on a small "representative" sample or stimulus (Plous, 1993)...
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