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Essay's paper info
| Topic: |
Psychology
|
| Number of pages / Number of words: |
6 / 1638 |
Essay's paper body
The reason celebrities endorse products is to give the
product a trait that it doesn't really have such as wealth, fame, or even success.
There are different celebrities that endorse for different products. Just to name a
few: Michael Jordan always drinks Gatorade, Jerry Seinfeld never leaves home without
his American Express card, and Paul Reiser never uses anything except AT&T...
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Just to name a
few: Michael Jordan always drinks Gatorade, Jerry Seinfeld never leaves home without
his American Express card, and Paul Reiser never uses anything except AT&T. What this technique does is make people think "well if the best basketball player in the world drinks Gatorade, then maybe if I drink Gatorade, I could be as great as Michael Jordan...
Essay fragment
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