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| Topic: |
Psychology
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| Number of pages / Number of words: |
4 / 1079 |
Essay's paper body
"Media advocacy" refers to the strategic use of news media coverage to influence opinions on social or public policy questions (> Media Advocacy in Health Communication). For example, in addition to using paid advertising, a health campaign might supply relevant news stories to local media outlets, or an advocacy group might seek to influence the framing of news stories concerning its particular issue...
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"Media advocacy" refers to the strategic use of news media coverage to influence opinions on social or public policy questions (> Media Advocacy in Health Communication). For example, in addition to using paid advertising, a health campaign might supply relevant news stories to local media outlets, or an advocacy group might seek to influence the framing of news stories concerning its particular issue...
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