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Topic: |
Psychology
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Number of pages / Number of words: |
2 / 409 |
Essay's paper body
Cintas now has multiple divisions for these lines of business and wanted to integrate customer data from them in a data warehouse to improve cross¬selling. But
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BT Group started taking data quality seriously in 1997. Nigel Thrner, project lead manager for BT data quality programs, identified a data quality "champion" in each of BT's major lines of business to lead an infor¬mation management forum. Each information man¬agement group targeted specific projects with demon¬strable returns on investment, such as improving private-inventory recordkeeping to increase the num¬ber of disconnected circuits returned to stock for reuse or correcting names and addresses in marketing data to reduce the number ofletters sent to the wrong peo¬ple...
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General points of the essay
Data mining in customer acquisition
database and data warehouse
Legal constraints regarding the usage of customer data. What is an "opt-in"?
Hbl Data
Data
Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases.
Addressing the discrepancies between national and international data: A strategy to improve the statistical credibility of the HDR
Atlanta Takes Part in Multiple Efforts to Improve Air Quality and Commuting
Multiple Response Data
Accuracy of Data, Data Ouytput
Data Warehouse basic
Data Warehousing and/or Business Intelligence
Data warehouse schedule
Large data warehouse
The impacts of implementing a data warehouse in the banking industry
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