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            | Topic: | Philosophy | 
        
            | Number of pages / Number of words: | 2 / 447 | 
                
    
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Soon enough the âhome-cityâ market will have no more room for development, and the âleisureâ and âbusinessâ segments have already been fully tapped into. Enterprise now needs to switch over to a Market Penetration strategy and attempt to gain market share not only in its veteran âhome-
Ansoff Matrix
Products
Current
New Markets
Current
Market Penetration
Product Development
New
Market Development
Diversification
        
        
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After 5, 10, or maybe even 20 years of outperforming the market, one would expect Enterprise to ease from its growth stage into maturity. After 35 years, the company continues to grow, and it has great expectations for its future. Armed with a great track record, and powerful ambitions, the company faces a battle against competitors who are rapidly penetrating the âhome-cityâ market...
        
        
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                                    outline the concepts made by Clarke and Critcher (1995) of ?material and cultural' (Clarke, J. and Critcher, C. ?Leisure and Inequality' in C. Critcher et.al.,1995, Sociology of Leisure: A Reader. London: E+FN Spon, p247) constraints to leisure
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