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The horror film The Omen (1976) further demonstrated the power of novelisations. The book sold over 3 million paperback copies of the book during the release of the film.
On a much grander scale, The Great Gatsby(1974) which was produced by Robert Evans at Paramount Studios had a revolutionary merchandising campaign...
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Robert Evans and Paramount's then Promotions director Charles O. Glenn assembled a product tie-in scheme valued at $6million. The purpose of this scheme was to create ?a third level of awareness' for the film. To keep with the emphasis of the film, four brands where selected to represent the style and romance of the movie...
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The contemporary Hollywood blockbuster is not so much a film as a dev
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