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It is perhaps the logic of globalisation that it pushes towards standardisation and homogenisation of markets, goods and tastes, seeking a "one size fits all" approach to cultural production and consumption. In this one can hear echoes of Marshall Berman's oft-quoted statement concerning the effects of modernity:
Modern environments and experiences cut across all boundaries of geography, ethnicity, of class and nationality, of religion and ideology: in this sense, modernity can be said to unite all mankind (Berman, 1983: 15)1 ...
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In this one can hear echoes of Marshall Berman's oft-quoted statement concerning the effects of modernity:
Modern environments and experiences cut across all boundaries of geography, ethnicity, of class and nationality, of religion and ideology: in this sense, modernity can be said to unite all mankind (Berman, 1983: 15)1 ...
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