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["Vijay Mallya to give Feni a global push", 2006]. Apart from marketing it throughout India it's also looking to promote it as an Indian drink in the international arena.
UB has presence in all the liquor segments ? cheap, semi premium, premium and super premium, across most of the flavors ? beer, whisky, rum, brandy, vodka, Scotch whisky, soda and now in wines...
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Its pan India presence and reach enables it to maintain its leadership position.
Active cost control measures:
UB consolidated the operations of all its spirit companies under the brand name of United Spirits Limited initiated in 2005 after acquiring Shaw Wallace. The consolidation helped UB to cut down on redundant costs and other wasteful expenditures...
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