Buy custom Looking in particular at two Nike adverts, is it fair to say the representation of a celebrity dictates an adverts success?
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Through constantly transforming, locally-specific advertising campaigns, the ?swoosh' has developed a flexibility which achieves contextual appeal whilst undertowed by a global metacommunication ? the ?Nike Ethos'. They believe Nike adverts are clever. They are reflexive and boundaryless and wade deep into the politics of race and gender and yet somehow, almost always, emerge unscathed credible, (hyper)authentic...
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They believe Nike adverts are clever. They are reflexive and boundaryless and wade deep into the politics of race and gender and yet somehow, almost always, emerge unscathed credible, (hyper)authentic. "They are protected by underlying irreverence, an agreement lying deep within the swoosh which accepts that these are only adverts, that ?we are just trying to sell you something'...
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Looking in particular at two Nike adverts, is it fair to say the representation of a celebrity dictates an adverts success?
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