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Rivalry among competing pharmaceuticals companies in the industry 14
3.7.2. Potential entry of new competitors 15
3.7.3. Competitive pressures stemming from supplier bargaining power 16
3.7.4. Competitive pressure stemming from buyer bargaining power 17
3.7.5. The Threat of Substitute 17
3.8 The Role of Macro-environment 17
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Potential entry of new competitors 15
3.7.3. Competitive pressures stemming from supplier bargaining power 16
3.7.4. Competitive pressure stemming from buyer bargaining power 17
3.7.5. The Threat of Substitute 17
3.8 The Role of Macro-environment 17
3.8.1 The Role of Macro-economic Environment 17
3...
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