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Specifically, you may wish to consider the following:
? How would you describe the household dog food market?
? How might one segment the dog food market and where does Zenith Pet Foods fit?
? How might Zenith Pet Foods be positioned in the dog food market?
? What is the market potential for Zenith Pet Foods?
? What are the marketing program economics of Zenith Pet Foods?
? What does an appraisal of the introductory promotion tell us?
? Should the promotion be accepted, rejected or modified?
Estimate the size (in dollars, at manufacturers prices) of the relevant portion of the Boston market for dog food sales...
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Specifically, you may wish to consider the following:
? How would you describe the household dog food market?
? How might one segment the dog food market and where does Zenith Pet Foods fit?
? How might Zenith Pet Foods be positioned in the dog food market?
? What is the market potential for Zenith Pet Foods?
? What are the marketing program economics of Zenith Pet Foods?
? What does an appraisal of the introductory promotion tell us?
? Should the promotion be accepted, rejected or modified?
Estimate the size (in dollars, at manufacturers prices) of the relevant portion of the Boston market for dog food sales...
Essay fragment
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