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Specifically, you may wish to consider the following:
? How would you describe the household dog food market?
? How might one segment the dog food market and where does Zenith Pet Foods fit?
? How might Zenith Pet Foods be positioned in the dog food market?
? What is the market potential for Zenith Pet Foods?
? What are the marketing program economics of Zenith Pet Foods?
? What does an appraisal of the introductory promotion tell us?
? Should the promotion be accepted, rejected or modified?
Estimate the size (in dollars, at manufacturers prices) of the relevant portion of the Boston market for dog food sales...
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Specifically, you may wish to consider the following:
? How would you describe the household dog food market?
? How might one segment the dog food market and where does Zenith Pet Foods fit?
? How might Zenith Pet Foods be positioned in the dog food market?
? What is the market potential for Zenith Pet Foods?
? What are the marketing program economics of Zenith Pet Foods?
? What does an appraisal of the introductory promotion tell us?
? Should the promotion be accepted, rejected or modified?
Estimate the size (in dollars, at manufacturers prices) of the relevant portion of the Boston market for dog food sales...
Essay fragment
General points of the essay
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