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Indicators as ROE at market value, average sales per square meter and gross margin show the efficiency of the business in a basic ground due they compare each business with itself and provides information about how effective is the model selected. These indicators might minimize the effect of business decisions like owning or leasing stores, direct retail operations or franchise, vertical integration or outsourcing, wholesale or retail activities, among others...
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The effect of decisions like the detailed are reflected on the size of current assets and liabilities, long term liabilities and split of the equity (information not provided). We complemented the comparison with ROA, Debt/Equity ratio, operating and net margin to see the effect of the financing and the administrative and selling expenses in the result of the companies...
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