Buy custom With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business?
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From 1991when the ?System 7' was released after a long awaited production; where the operating system was improved as regards to specification and operation, Macintosh had successfully rejuvenated its products to make them more appealing and more efficient to entice customers more.
Despite this rejuvenation and consistent ?bettering' of their products the release of the Windows 95 and its Pentium Processors saw the decline of Macintosh's market share in the mid 90's as the commercial power of Microsoft overtook the actual quality that Macintosh so eloquently provided...
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However as what I believe was instinctive business competition, in response Apple retaliated by creating the "Microsoft Clone" in order to re-grasp its Niche market of desktop publishing. It specialized in better graphic processing, more colours, efficiency in networking, multi-tasking and memory addressing...
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