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There are several steps into making a product.
a. Idea generation - Determining a need or want that will generate a product. What do consumers want and/or need? What product will enhance another product?
b. Idea screening - After several ideas have surface, producers need to determine what will make a profitable product...
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Idea screening - After several ideas have surface, producers need to determine what will make a profitable product.
c. Concept development and testing - Marketing research needs to be done. It needs to be determined if consumers will pay for this new product.
d. Marketing strategy development ? Develop a strategy to attract customers to purchase the new product...
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