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The men she is with are doing other things, so the woman decides, again in Bordo's words, to use "eating?as a substitute for human love" (162). With that in mind, the copy one would expect to read would be something like ?They may not pay attention to me, but they can't stop me from cooking!' only cleverer...
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The copy actually reads: "Cut from a different cloth", which is the only sort of indication the ad gives that it is promoting clothes. Without the copy, the ad does nothing but portray the separateness of the woman and men. According to Rosser Reeves' book Reality in Advertising, "The consumer tends to remember just one thing from an
Lively 3
advertisement ? one strong claim, or one strong concept...
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General points of the essay
Love: Looks or Words?
Wuthering Heights: There can be no Substitute for True Love
“Leadership Is The Way To Make Things Happen Through Human Beings Who Believe In Change”.
10 Things Every Human Being Should Know
A WOMAN LOVE FOR A MAN
Bordo Male Identity and more
Emily Grierson: A Woman Gone Mad for Love
Fallacious Woman: An Analysis of Max Shulman's Love is a Fallacy
Love in L.A. and "M" is for Moon Among Other Things
love calls us to the things of the world
Love, Sex & Eating the Bones
Never Just Pictures by Susan Bordo
Tim O'Brien's The Things They Carried Eating Them Away
Simone de Beauvoir: The woman in love
get woman to do things
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