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A catchy funny slogan that should entice Arizonians especially my intended demographic, just as it did in 1980 with the Wendy's commercial, "Where is the beef". The promotional mix element used for the "Wrapburger" will be Sales Promotion, to unveil the new product to the marketplace. Wendy's will offer it's new customers coupons for "buy one Wrapburger, get one free", and free "Wrapburger" with any purchase to stimulate the sale of Wendy's new yummy burger...
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(Sounds yummy doesn't it?)
My new and improved products offered to Wendy's menu selection will target consumers under the age of 18, who like fun food and are not too concerned about calorie counting. The younger generation likes "eye-catching" products. So, one positioning strategy will be to give the products clever adjectives such as "Wenferno, Wendylicious, and Frostylicious to make them etched in their minds...
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