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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
16 / 4463 |
Essay's paper body
What were the primary objectives of WaMu's Spotlight on Teachers campaign?
2. What three additional sales promotions could WaMu have used to accomplish these objectives?
3. What three sales promotions tactics can WaMu employ to maintain their success in the New York market?
4. Is cause related marketing an effective strategy to increase sales and improve brand image while indicating a companies social responsibility, or do customers dismiss these efforts as a mere marketing tactic?
5...
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Is cause related marketing an effective strategy to increase sales and improve brand image while indicating a companies social responsibility, or do customers dismiss these efforts as a mere marketing tactic?
5. What failed cause marketing campaign can be found and described, and what could have been done differently to obtain more positive results...
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