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Wal-Mart then created a brand name for them called “Sam’s Markâ€. Their brand name was used to market every type of product that was available to consumers from other brands. It actually became they signature product. No other company was able to compete with this, let alone create a copy of it...
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They also have a wide variety of product differentiation which helps create a barrier of entry. This also gives them a strategic asset that is not able to be imitated by others and still make a profit. While Target and Kmart are trying to compete with Wal-Mart’s supercenters they are not able to offer the quality or same low price that has sustained Wal-Mart’s success...
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Wal-Mart Case Review
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