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If this option is pursued, Volkswagen should emphasize the emotional qualities of the New Beetle. Retro aspects such as its distinctive round shape, and tail lamps should be stressed. Potential buyers could be seduced by utilizing the "nostalgia" factor. A different advertising campaign from the "Drivers Wanted Campaign" should be pursued since this last one, is aimed at a younger generation of drivers...
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Potential buyers could be seduced by utilizing the "nostalgia" factor. A different advertising campaign from the "Drivers Wanted Campaign" should be pursued since this last one, is aimed at a younger generation of drivers. It would make no sense targeting baby boomers with the same campaign used to target a younger generation...
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