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If all goes well with convincing the Board of Directors to allow UWB to introduce more than one product per year, they will have set a new precedent in the way the company attempts to generate revenue.
Problem Definition
The bank is confronted with trying to formulate the best methodology that they could use to determine the next development opportunity...
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At the same time, the bank must determine the correct product in which to invest on a tight deadline.
End-State Goals
The following end-state goals apply to USA World Bank:
1. Develop profitable new products that will continue to expand its market share.
2. Create a consistent company-wide methodology to launch new products
3...
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