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Board graphics have grown to numerous companies with their own beliefs in how their products should be represented. According to Marc Johnson, “Design alone says the most about your particular company (Hoye 34). Board graphics are simply a representation of the company who made them and the skater themselves...

Board graphics are simply a representation of the company who made them and the skater themselves. Image is not everything; skateboard graphics are important since they are usually the first and last thing one will remember but ultimately the product quality, the team riders, the advertising investment, the distribution channels, the community integration, their complementary product line, the guarantee policy, etc...

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