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For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher...
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The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction...
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A CASE FOR BRAND LOYALTY
Brand Loyalty
Cogate's Distasteful Toothpaste
Colgate Distasteful Toothpaste
Crest Toothpaste
Economic look at Toothpaste Industry
Golgate Toothpaste Imc Plan
How Valuable Time Is Squandered
Toothpaste for Healthwise
True Brand Loyalty
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