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They began to suffer from a competitive environment that caused people to think that American goods were better in quality than Japanese goods. The Japanese companies needed to find a way to address this perception, which forced them to seek manufacturing methods to produce goods with a very high level of quality so they could penetrate the American market...
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North American companies in the late 1980's and early 1990's got the marketing
equivalent of a kick in the face from Japanese companies bringing in consumer products that were low prices AND high quality. U.S. companies sought to learn how Japanese did the TQM stuff - which is funny, because the Japanese learned it from an American, Edwards Demming! " (Richardson, T...
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