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As Marx saw it ââ¦the owners of the new
communication companies were members of the general
capitalist class and they used their control over cultural
production to ensure that the dominant images and
representations supported the existing social
arrangementsâ¦â He proved his point at the height of the
American Civil War, when he pointed out the connection
between the British newspapers insistence on supporting the
South and the government in power...
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Marx realised that
there was profit to be made for the ruling class that owned
many of the leading newspapers and in the interests of the
Prime Minister as well.
So what does ownership of the means of cultural production
have to do with concentration, oligopoly and vertical
integration ? In the process of answering that question,
we need to look at the terms involved...
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General points of the essay
The American South During Civil War
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