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It also means that Thorntons can invest in the newest technology which can aid production. This is likely to create a barrier of entry to smaller businesses such as ‘Chouchouette Chocolaterie’, located in Birmingham, which struggled to enter the confectionary sector successfully as it couldn’t afford to expand or invest in the best technology available to them...
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(Charlotte Eyre, 2007).
3.6 Finally, the last factor to be analysed is that of economical implications. This is important as it takes into account fluctuations in interest and exchange rates as well as economic growth and trends. Interest rates are particularly important for companies which have lots of money in the bank or have borrowed lots of money...
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