Buy custom The Involvement of Mass Media in Political Campaigns
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These uses of mass media helped Bush reach out to both genders (Nelson, 1989).
A classical example of a televised aged political campaign was the 1960 presidential election between John F. Kennedy and Richard Nixon. The Presidential debate between these two candidates showed the contrast between their television personalities...
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The Presidential debate between these two candidates showed the contrast between their television personalities. Most people believe that John F. Kennedy's persona was responsible for
Celentano 4
his victory in the election. However, some will argue that a candidate's persona does have certain amount of persuasion toward voters but the amount of influence did not determine the election (Vancil and Pendell, 1987)...
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