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This has been a difficult concept for the US manufacturers to accept, as they have historically served a large enough domestic market to remain indifferent to external tastes and needs, with their European divisions highly insulated and independent of North American operations. The formation of partnerships with firms that serve foreign markets may be an effective way to cross this hurdle...
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The formation of partnerships with firms that serve foreign markets may be an effective way to cross this hurdle. DaimlerChrysler, despite their strength in Western markets, have little presence in developing markets without their equity partners, Mitsubishi Motors and Hyundai. Their equity stake in Mitsubishi provides DaimlerChrysler access to Asia/Pacific, the world's fastest-growing market, while Hyundai is a dominant player in the fast growing Korean market...
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