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Ethical drugs revenues will plummet once generics have the right to copy and sell them at a much lower cost. Therefore the reduction of patents could be considered a key driver of change. Another legal constraint was set in the 2001 Doha talks in which it was decided that patents could be broken in case of an international emergency to promote access to medicines for all...
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In these cases generics must be packaged, labelled and easily differentiated from the original ethical version.
The pharmaceutical industry in many countries is subject to a monopsony in which the main consumer is the government whose major concern is to control spending on drugs and R&D investments...
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