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The consideration of the interaction of Product, Price, Place and Promotion
provides a valuable structure in working towards a set of strategies. When this
is coupled with substantial market information and used against a background
of careful analysis of the micro- and macro-environment then
marketing objectives are more likely to be achieved:
? Product ? all the product or service characteristics aimed at the target market
? Price ? the real cost to the customer or user, including other costs than solely
money
? Place ? everywhere and every way the product or service is made available
? Promotion ? all the methods of communication used to reach the target markets...
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The consideration of the interaction of Product, Price, Place and Promotion
provides a valuable structure in working towards a set of strategies. When this
is coupled with substantial market information and used against a background
of careful analysis of the micro- and macro-environment then
marketing objectives are more likely to be achieved:
? Product ? all the product or service characteristics aimed at the target market
? Price ? the real cost to the customer or user, including other costs than solely
money
? Place ? everywhere and every way the product or service is made available
? Promotion ? all the methods of communication used to reach the target markets...
Essay fragment
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