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With this information, management then chose an appropriate matrix of models to cover the market.
Nissan would then identify different consumer mind-sets relating to each model. Each model was designed to fit these identified mind-sets.
Olympus Optical Company instated a new strategy to recapture its lost market share...
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The company focused on both the SLR market and the low-cost compact camera market. In the SLR market, Olympus began to differentiate its products by using innovative technology. In the low-cost camera market, the company developed a full-line of cameras with zoom lens models. In addition to new technology and new product lines, Olympus reduced the time it took to bring its camera to the market to18 months...
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