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While Tambrands sales increased in Russia Tambrands couldn't market their product to Muslim countries, because of various religious beliefs.
The Companies global campaign was much different from most feminine protection product ads, which often pushed the message of comfort. Tambrands campaign featured bold women who casually talked about tampons what had been considered a taboo for the longest time...
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Tambrands campaign featured bold women who casually talked about tampons what had been considered a taboo for the longest time.
Question: What alternative solutions to the problems, given the information in the case, are available? What is your recommendation? Why?
With all these issues discussed above, taken into consideration, Tambrands felt the need to expand oversees, where it faced cultural and religious sensitivities for the longest time...
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TAMBRANDS
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Repressed Women Of Muslim Countries
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