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Miscellaneous
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23 / 6221 |
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China is considered to be a country with a collectivistic culture. As such, the Chinese society has historically focused on social interests and collective actions, and de-emphasized personal goals and accomplishments. In sharp contrast to the US individualistic lifestyle and resentment of conformity, the Chinese way of life emphasizes interdependence and conformity (Hsu, 1981)...
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In sharp contrast to the US individualistic lifestyle and resentment of conformity, the Chinese way of life emphasizes interdependence and conformity (Hsu, 1981). In China, harmony and conformity not only tend to govern all interpersonal relations, but also enjoy social and cultural approval.
Advertising, as a form of social communication, is particularly reflective, and indicative of culture and its norms (Hong, Muderrisoglu & Zinkhan, 1987)...
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