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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
14 / 3744 |
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It also refers to improving customer relations with innovations in physical communication.
External communication has been as integral to Singapore Airlines success, if not more, than internal communication. Singapore Airlines prioritised in consistent brand image to the public. This strategy has been used by the company in all its communication vehicles to the public...
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Singapore Airlines prioritised in consistent brand image to the public. This strategy has been used by the company in all its communication vehicles to the public. They achieved this through the iconic `Singapore Girl'. The primary message "Singapore Airlines - A Great Way to Fly" has been consistently conveyed in exclusive print media and also in selected TV-commercials of very high production value to underline the quality aspirations of brand...
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