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An example that John A. Bargh states:
The Microsoft ad [?] hopes that the subliminal image if the Bill of Rights will activate the viewers concepts of the dangers of government interference in the private sector, and that those concepts will influence viewers opinions about Microsoft and its products (par 10)...
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Microsoft, being the grand and powerful corporation that it is, wants to not only promote the government from interfering, but also want to sell a few products while they're at it.
One needs to observe closely to find the real meaning of the message. At times it can be positive or negative and it can even have no real purpose...
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