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Besides the less obvious, there is simply the fact that someone wants a famous celebrity to present and sell their product, rather than some common person who holds no social stature in society.
Though Subliminal Advertising is Highly illegal the fact still remains, it is present and it will remain to haunt us until technology advances and ables us to pick up such images...
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I have witnessed similar messages called "Threshold Messages", these are images that are digitally re-mastered so that you don't notice what you are seeing but the neural pathways in the human brain hone in on and receive these messages. If you look very carefully at most Liqueur ads you will notice that the nude upper body of a woman is thrown into the ice in a wine ad, or there is the word "sex" etched into the eyes of a female in a herbal essence ad...
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