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Kudler is using this strategy in order to cut back on marketing costs. The generic strategy is geared to savor every extra cent that may be saved. Therefore, Kudler may be focusing too much on saving instead of what is really at hand. I believe Kudler would best benefit by focusing on higher objectives...
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It doesn't completely satisfy the financial budget. I believe Kudler should use other methods that can maximize their strategy. The success or failure of Kudler depends on internal capabilities and resources. External forces, issues, trends, and events that happen outside of their control. In order for them to identify what is happening both internally and externally, they need to gather information from a variety of sources...
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