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We do not attempt a summary of the field, rather
we present what we see as a useful framework for analysing strategic problems based
on our own experience of teaching the subject on a variety of courses and to a
variety of audiences over the years. Our premise is that a firm needs a well defined
sense of its mission, its unique place in its environment and scope and direction
of growth...
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Our premise is that a firm needs a well defined
sense of its mission, its unique place in its environment and scope and direction
of growth. Such a sense of mission defines the firm’s strategy. A firm also needs
an approach to management itself that will harness the internal energies of the
organization to the realization of its mission...
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