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Then IBM muscled its way into the PC market. In two years, IBM PC's had taken over as the top selling computer in the PC industry.
Steven countered the PC movement by introducing the Macintosh. The "Mac" was radical, it was all driven by a mouse and had a graphical display. When the machine was introduced during the Super Bowl in 1984, Steve Jobs described it as kind of like watching a gladiator going to the arena and saying "here it is"...
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When the machine was introduced during the Super Bowl in 1984, Steve Jobs described it as kind of like watching a gladiator going to the arena and saying "here it is". [Scott 1991, page 71].
The commercial had a young woman athlete going into the arena chased by faceless storm troopers and hurled a sledge hammer into the image of a menacing voice...
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