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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
37 / 10128 |
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Schultz, 29 and recently married, was eager to leave New York. He joined Starbucks as manager of retail sales and marketing.
This case was prepared by Melissa Schilling and Assistant Professor Suresh Kotha, both from the University of Washington, Business School of Administration, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation...
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Copyright © 1997 Kotha & Schilling. All rights reserved.
A year later, Schultz visited Verona, Italy for the first time on a buying trip. As he strolled through the piazzas of Milan one evening, he was inspired by a vision. He noticed that coffee was an integral part of the romantic culture in Italy; Italians start their day at an espresso bar, and later in the day return with their friends...
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General points of the essay
Starbucks, Mcdonalds And Marketing Strategy
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