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The head of Marketing Intelligence became aware of the situation through the focus groups. She said, "The consumer has done a better job of aggregating our products than we have. Because of our organizational structure, the product lines simply never took a holistic look at key consumer segments and their needs...

These segments were based partly on life stage and lifestyle. The segments were DINKs (dual income, no kids), Zoomers, Generation Y, Families and SOHO (Small Office, Home Office). The segments would develop a segment strategy and programs to implement that strategy. They would choose the right products for the segment, suggest bundles of products, and propose a mix of products that would provide growth...

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Background & Situation Analysis of Sony-Ericsson Consumer Emotional Intelligence: Conceptualization, Measurement, And The Prediction Of Consumer Decision Making Importance of Responsive Replenishment in Consumer Products and Retail Industries MICROSOFT XBOX 360 VS SONY PLAYSTATION 3 MARKETING Marketing plan -- Situation analysis nd Apple Approach Marketing of Their Products Situation Analysis in Marketing Plan Technology and Marketing Management of Sony Corporation The marketing strategy about the products of company Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing Focus Groups Intelligence Customers Sony CUstomers USA Discuss the Advantages and Disadvantages of Using Focus Groups As a Research Tool Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.

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