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Miscellaneous
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| Number of pages / Number of words: |
10 / 2678 |
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This speaks volumes of their advertising and good product.
COMPETITION OR THREATS OF NEW ENTRANTS
Evidence suggests that companies often find it difficult to identify new competitor. Identifying new entrants is important because they can threaten the market share of existing competitors. "One reason new entrants pose such a threat is that they bring additional production capacity" "resulting in less revenue and lower returns for competing firms...
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Identifying new entrants is important because they can threaten the market share of existing competitors. "One reason new entrants pose such a threat is that they bring additional production capacity" "resulting in less revenue and lower returns for competing firms." (Hitt, Ireland,Hoskisson P.53) The major competition of sonic comes from Mc Donald's, Wendy's, and Burger King, and now a day's alternative food such as SUBWAY is taking some of the market share from Sonic as well...
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General points of the essay
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