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In each ad the advertising company uses attractive men and women in order to persuade the target audience that buying the product is beneficial for them. The ad also suggests that buying the product will increase the sex appeal of the customer.
The differences in both of these advertisements are obvious...
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In Cosmopolitan, a magazine driven toward a female audience, there is a sophisticated looking woman in a classy dress holding a martini glass. The sex appeal being sold here is sexy, yet classy. Women want to be sexy without looking presumptuous and unprincipled. In the ad from Maxim, the woman is also selling sex appeal, however, in a very different way...
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