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It has given them the opportunity to reevaluate way they communicate in an effort to reestablish relationships between employees and the union. Everyone feels as though they have no "voice" in the decision making process (Glinow & McShane, 2004)..
According to Glinow and McShane: "Voice refers to any attempt to change, rather than escape from, the dissatisfying situation...
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Global Communications has not managed to keep their stakeholders happy. There has been a loss of consumer satisfaction in the company.
This issue has given Global communications a push to provide products and services that are aimed at small business and consumers.
The "employee-customer-profit chain" has been broken...
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