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This method has long been used on high profile gamers but can also be effective at a lower level with ordinary customers as well.
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing Hilton Hotels.
Strengths
? Four existing casinos accounted for 67% of operating earnings
? Renovations and credit extension that have lured high rollers to Las Vegas Hilton
? Able to offer gaming entertainment in multiple to multiple target demographics
? Has total and partially owned gaming operations within the United States and abroad
Weaknesses
? Hilton needs to provide a consistent mix of gaming, leisure, recreation, and hotel services...
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At the same time, Hilton needs to work to target and utilize specific markets.
Opportunities
? To provide products and services that complements the hotel industry and provides a turn-key solution to entertainment, recreation, and leisure.
Threats
? Competition: other casinos and gaming establishments both locally and globally...
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