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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
18 / 4860 |
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We delivered this strategy by offering our products at great value, sustaining our brand image with quality advertising and selling through the channels that customers were most buying from. The dynamic nature of the market and our customers changing preferences made finding the right mix of product, price, promotion and distribution a challenge...
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The dynamic nature of the market and our customers changing preferences made finding the right mix of product, price, promotion and distribution a challenge. Changing some variables would dramatically change the income, while some others would hardly move the needle. We tried to keep track of what our competitors were doing and learning from the mistakes they made...
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