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Again, the impact of an ad comes from the interplay between these various aspects of make up and the reader’s own notions about him/herself and the world. Nike appeals to the buying public that treats fitness as a worthy individual goal that simultaneously conveys social identification. This specific commercial though pushes the ethical boundaries of what the consumer wants to see and understand...
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This specific commercial though pushes the ethical boundaries of what the consumer wants to see and understand. As stated in the article from David A. Aaker, a marketing professor at UC, Berkeley, “the ad risked associating Nike’s name with the squeamishness many people feel when they see severe injuries...
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