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The report documents the pros and cons of incorporating upscale juvenile skin care product lines and the impact on current customer base and the overall image of Sephora.
The conclusions of this research study show there is a market for juvenile skincare products however; incorporating these product lines in the existing retail stores would affect the image Sephora portrays which is evident in the atmosphere and decor of their place in the cosmetic industry...
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Sephora is geared towards the urban population with a taste for high fashion. Color schemes are centered around black and white which is evident in their logo. Sephora customers can freely test samples, and the sales help, dressed in black Nehru suits, are there to educate them about all the products...
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