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This is known as the breadth of marketing goals. The time dimension of the marketing goals means that a company should view the long-term implications of their objectives. Firms that are able to do this will be satisfying various sensitive and social groups as outlined in the article.
Consumer values certainly have changed over the past decade or so...
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Companies need to pay special attention to ethics in marketing. Many consumers today are educated consumers. They cannot be swayed with deceptive advertising and unethical tactics. These types of tactics will destroy any trust or relationships that a company has built with the public or its consumers...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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